No. SeatTune layers on top of the ticketing platform you already use. You keep your current system for selling tickets . SeatTune gives you smarter seat-level insights and pricing recommendations you can act on in moments.

Discounting and comps are currently go-to when you need to fill seats. But the tradeoff is real: too many discounts can train audiences to expect lower prices, and comps often bring in $0 for a seat that could have earned revenue. SeatTune helps you avoid leaning so hard on discounts by showing where small price adjustments can generate more revenue — so you can still fill the house without giving away the value of your work.

Not at all. Dynamic pricing simply means aligning price with demand. Airlines and sports teams have used it for years, and now more theaters are adopting it. With SeatTune, it’s not about gouging — it’s about balance. Hot nights or the best seats may sell for more, while affordable options stay in the mix so you keep accessibility front and center. The result: full houses, fair pricing, and extra revenue that helps keep the lights on.

No. In fact, SeatTune is designed to help you balance access with sustainability. Most theaters already keep base ticket prices modest to welcome their community. Dynamic pricing doesn’t change that. Instead, it helps ensure high-demand seats and nights carry more of the financial load, so you can keep offering affordable options elsewhere. It’s a way to fill the house, cover more of your costs, and still honor your mission of access.

Joining the waitlist is free and puts you first in line when SeatTune launches. Early theaters will receive priority onboarding and have a chance to influence features as we expand integrations. If your theater is tired of relying only on discounts and comps, the waitlist is your opportunity to be part of the first wave of theaters using pricing intelligence built for venues your size.